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Ted Shergalis, Poindexter Systems
Our patent-pending flagship product uses sophistic-
ated statistical modeling technology to leverage traditional direct marketing techniques online.
Poindexter POE works by analyzing anonymous behavioral, demographic, and transactional data and using predictive modeling to automatically determine
the right audience for each client, and the right message for each segment of that audience.
In the ever increasing dialogue surrounding cookies and consumer habitsIn the ever increasing dialogue surrounding cookies and consumer habits or attitudes towards them, many individuals have declared their
end is near.
A recent program for AstraZeneca generated incremental performance improvement of 63% in less than six months. Pretty impressive.
In addition to automatically optimizing campaigns, Poindexter offers an advanced ad serving technology called SmartServe, which is seamlessly integrated with Poindexter POE. SmartServe improves marketing campaigns through its unique, innovative method of processing and delivering ads to viewers.
Travelocity, a popular travel site, used optimization to drive traffic and generate revenue through the sale of bookings and reservations.
