Our patent-pending flagship product uses sophisticated statistical modeling technology to leverage traditional direct marketing techniques online. Poindexter POE works by analyzing anonymous behavioral, demographic, and transactional data and using predictive modeling to automatically determine the right audience for each client, and the right message for each segment of that audience.

In addition to automatically optimizing campaigns, Poindexter offers an advanced ad serving technology called SmartServe, which is seamlessly integrated with Poindexter POE. SmartServe improves marketing campaigns through its unique, innovative method of processing and delivering ads to viewers.

The word optimization has a variety of definitions. For the online outbound marketing industry, it means improving the performance of an advertising or email campaign.